Introduction

Venturi is a consumer-focused investment platform enabling entrepreneurs to build disruptive brands. Through strategic advice and strong partnerships, they work with founders to find the ideal combination of speed and long-term vision to support their next stage of growth.

Challenge

The primary goal was to make the brand relatable to the consumer sector-focused space. The design also brought to focus the reason behind the naming of the brand – the venturi effect, a physical phenomenon that increases velocity while decreasing pressure. As well as incorporating the founder’s own love for paragliding – a revealing human touch that is unusual in the world of investment.

“We wanted to provide an honest and clear visual identity for Venturi, which started with speaking to key stakeholders, studying the market, and converting insights into actionable design,” says Shikha Rentala, Head of Design Strategy & Branding at Restore.

Solution

Having strategically devised the brand’s purpose as “The Simplifier” – one that helps founders navigate the complex world of investment and funding – we then designed the new visual identity system and its application via the website.

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