Overview

The Sleep Company wanted to be an “un-mattress” store, one that informed and educated, as well as one which the customer experienced. Our process was to highlight the fact that they are industry disruptors by way of their technology as well as their focus on providing the right sleep methods to each individual consumer.

The Restore POV

Restore’s design strategy for TSC was to ensure the visibility of the grid technology used in their revolutionary mattresses. The facade at their first Koramangala site, is a life size version of their industry changing material designed in the iconic blue.

Brand stories are important, and TSC had an important one to tell. Restore’s objective was to give their stories ample space to be shown and shared. The brand wall helped do just that. We wanted to create a highlight zone to allow for their key products to shine, the barisol light only amplifying the product.

The Details

We wanted to create a highlight zone to allow for their key products to shine, the barisol light only amplifying the product. Given the smaller density of product but larger product sizes, we deviced a format to allow for the product to be displayed clearly as well as the customer to attain all the information they required at one go. This phygital methodology allowed for an informative yet tactile trial expereince for the consumer.

The main wall is a high focus are given its visibility from the entrance. A seating section with the grid is incorporated into the same. The impulse buy is located within this zone right next to the POS – to encourage better shopping for all your sleep needs.