OVERVIEW

U.S. Polo Assn. is the authentic and official brand of the United States Polo Association, the governing body for polo in the U.S. since 1890. The brand embodies the spirit of the sport while capturing the essence of Classic American Style. Through timeless design, the brand remains a global symbol of sophistication and elegance.

RESTORE POV

For U.S.Polo’s Jayanagar flagship store, Restore started from the iconic white design language of the global brand and developed new elements to enhance the store appeal. We drew inspiration from the rich brand heritage blending the timeless elegance of American polo clubs with classic architectural elements.

THE DETAILS
The façade integrates classic elements such as mouldings and cornices while introducing a large digital screen to create a larger-than-life-large street presence.

The store opens into a dramatic triple-height atrium as soon as you walk in. An impressive display of polo shirts stretches from floor to ceiling in the tall space – creating a library of polos in every hue and tone available.

The space in further defined by classic American motifs such as wooden rafters and ship-lap board panelling. Visual merchandising features props from the game of Polo – mallets, saddles, helmets and polo balls reinforcing the core identity of the brand.

Notably, some design elements have been custom developed by Restore for the Indian market, such as the re-designed denim section with dark wooden accents and new fixture styles.

The store covers three floors, each dedicated to a distinct zone: the ground floor features men’s wear, the first floor carries the denim range, and the second floor showcases women’s and kids’ collections.