OVERVIEW 

Spykar is a leading youth fashion denim brand of India. With a penchant for design innovation, new product launches and creating fashion for young India, Spykar is known for its superlative product quality and great fits.

THE RESTORE POV 

The primary objective in designing this store was to create a space that not only stands out in the retail landscape but also resonates deeply with the brand’s signature denims and the act of “constructing” denim wear. The aim was to craft an environment that is not just a place for transactions but an immersive experience that embodies the brand’s ethos and engages customers in a unique way.

THE DETAILS 

The concept is drawn from a work-in-progress construction site bringing to the foreground the use of materials, tools and temporary structures which are typical only behind the scenes. The store’s design is a physical manifestation of Spykar’s core values of innovation, adaptability, and continuous growth. The use of construction-themed elements not only makes a bold visual statement but also metaphorically represents the brand’s identity of being a work in progress, always striving towards improvement and evolution. Utilizing elements like steel sections, scaffolding, metal pipes, and AAC blocks, the store mimics a construction site, offering an unconventional and striking visual appeal. The brand’s signature red color is used to draw attention to the construction site elements in the form of ropes strung across the store and tied into the fixtures, suspended lights, handles, and frames of mid-floor fixtures designed as loading pallets and racks.