OVERVIEW 

Furlenco, India’s leading online furniture rental company, understands the needs of today’s mobile generation. They offer a wide variety of furniture and home decor that consumers can rent, buy, or subscribe to – giving the customer the freedom to choose and change their space to match their evolving lifestyle, hassle free.

THE RESTORE POV 

Furlenco’s new store experience aims to be a one-stop shop for all of one’s furniture needs. Our objective was to design a space that brought three elements to this experience- simplification, elevation and connection, while taking customers through the journey of creating their home.

THE DETAILS 

The concept of simplification, elevation, and connection were brought to life through strategic use of Furlenco’s brand colours, movable partitions, and warm tones throughout the space. The smart use of the brand blue around the store guides customers through the space, draws attention to key touchpoints like the social bar and the material library, and highlights information about various flexible plans in a simple and sophisticated manner.

Furnished setups on podiums have been used around the space to bring a tangible feel to the concept of elevation, highlighting their mindfully designed products and enabling a customized personal experience with the furniture. Warm tones of terracotta and movable partitions with rounded edges have been placed around the store to help customers envision separate spaces while giving a warm, cozy, and homely feel.