Overview

The Smoke House Deli in Lower Parel, is the first 2.0 version designed and executed in Bombay. Restore had to apply the new retail identity to pre-existing space, that needed some love and attention.  Working on the latest branch of this restaurant meant telling a simple tale on an elevated platform: The narrative of serving great fresh food, made with love, that makes you smile. 

The Restore POV

Big things come in small packages – that was the principle behind the impact Restore tried to create for this specific site due to its narrow nature. Inviting and cosy had to open up to an expansive dining hall in the end, including the incorporation of the ‘goodness to go’ section and the signature SHD 2.0 bar – visible from the get go.

The Details

The narrow entry had to be maximised for impact through a cosy yet attention grabbing outdoor seating,  created by recessing the secondary facade. The ‘goodness to go’ section complete with the ledge seating are laid out at the front, followed by the expansive bar , that draws the consumer through the length of the space. The artwork done with Priya Dali, talk of food, in a technological time. The ingredients that pull this together remain as in the 2.0 concept – adding texture to the walls, amusement through the art, freshness through the materials and ultimately delight the customer with the whole picture. 

Bon Appetite.