Overview
House of Masaba is an accessible luxury retail brand, the creation of Masaba Gupta. A designer herself, our inspiration was to package in the retail experience – her energy, belief, and style.
The Restore POV
House of Masaba isn’t just another brand but a Belief. After the first meeting, we were enchanted by the founder’s calm yet vivacious demeanour and wanted to channel what she calls “an extension of her home” through the store’s narrative. The zen shell was thus born with generous touches of Masaba’s magic across the store with her brand motifs on clear display, with, no doubt her fashion being the hero of the store.
The Details
The store is minimal yet kitsch – the idea was to capture the iconic stories that Masaba creates to be housed in a shell that reflects and resonates with her ethos and language. From the Bindi to the Hand of the Toffee, Masaba comes to life in the space; the space finds a unique balance between energy and meditative calm. The white shell allows for each stroke to be different from the other. The organic fixture & furniture forms, and strategic lighting considerations offer the right mood for her beautiful merchandise and her beautiful customers.
