Introduction
Openhouse is an education startup re-imagining how India learns after school. A place where children can learn all things under one roof – from math to meditation, chemistry to creative writing and dance to drums. It was already having a network of learning centers in Kolkata when it reached to Restore looking for expanding in Bengaluru.
Challenge
After completing the space design of the new learning hubs we collaborated again to craft its brand with a vision to a broader future. Moreover the pandemic of 2020 forced Openhouse to accelerate the developing of the online part of itself to help its students during the lockdown.
Solution
We started with designing a series of books to guide the brand experience from the graphic point of view till the manifesto and behavioural side of the company to create identity and belonging. This material created the bases to develop the visual language of the brand including off and online communication, website, mobile app and social medias.
#BrandStrategy #BrandManifesto #VisualIdentity #CreativeDirection #WebsiteDesign #AppDesign
