Overview

This particular retail space of USPA was created for the denim segment of the brand. As the name suggests, USPA is immersed in American heritage and the game of Polo. The new retail space takes forward that connect and merges it with the denim values, giving it an authentic touch.

The Restore POV:

At Restore, we were of the firm belief that that the new retail environment must be a testament to the brand’s rich heritage. We designed USPA Denim to carry forward the values of the parent brand, but with a spin: it must also reflect their denim association, which was the primary focus of the store.

The Details

The retail space was designed to immerse the customers in the brand’s authentic heritage. This meant that the retail environment had to showcase elements of Polo and highlight popular American symbols. Therefore, the spirit of the sport was captured across the store and kept true to the rich American heritage of the brand.