IRIS is a brand of home fragrances from the NR Group. The brand is based on aromacology with a range of products designed to relax, rejuevenate and energise. The brand retails through exclusive outlets and shop in shops pan India.
Restore has been associated with IRIS for over 4 years now and was given the task of designing visual merchandising for the festive season.
The festival season in India is a vibrant, energetic, colourful expression of culture and contentment. We wanted to stay away from the clichéd lights and riot of colours. We instead choose the concept “Gold Fever” – the colour of celebration, the colour of prosperity.
The idea was to create a golden glow through the store that would complement the soft warm tones of the store itself. Highlighting the product and the feature product of the season through propping and messaging.
The VM was executed in stores pan India and has been very well received by customers. After all, it is an understated elegance and a sense of wellness and prosperity that imbued the IRIS boutiques with charm and sophistication.