Price visibility is the key. A lot of jewellers tend to think if they hide the price (don’t announce the price), the customer will purchase by brand and style alone. But customers tend to look at Brand, Styling and Price sequentially.
Price visibility is the key. A lot of jewellers tend to think if they hide the price (don’t announce the price), the customer will purchase by brand and style alone. But customers tend to look at Brand, Styling and Price sequentially.