OVERVIEW
As a division of Mahansaria Enterprises Private Limited (MEPL), known for its expertise in off-highway tyres, Reise Moto is the ultimate destination for motorcyclists seeking premium European riding gear and accessories.
RESTORE POV
Drawing inspiration from iconic road trips that every rider aspires to journey along, Reise Moto in Andheri is a blend of contemporary design and aspirational lifestyle. The design pays homage to both European design standards and India’s motorcycle culture. The store’s design creates a dynamic, immersive experience for riders, reflecting the journey, freedom, brotherhood and the thrill of the road, creating an environment that resonates with every rider.
DETAILS
The glass façade commands immediate attention with its garage-inspired design, featuring a laser-cut map of biking routes. The window display presents an aspirational selection of premium gear, positioning the store as a premier destination for dedicated riders. Upon entering, visitors are welcomed by a striking arrival zone with mannequin displays that capture the dynamic energy of motorcycling.
The flooring is road-inspired with asphalt striping. The Barrisol ceiling mimics natural daylight, bringing a sense of openness and airiness to the store’s atmosphere. Purpose-built fixtures crafted from custom elements like shock absorbers, brake discs, and spokes are used in display stands, merging the spirit of motorcycling with a functional design.
Mannequins throughout the store not only display looks, but also communicate safety, fit and create aspiration. The racing suit display in the center of the space showcases the suits in an anthropometric display mimicking the riding position on a motorcycle when the suit is worn. The tyer wall display pays homage to Reise-Moto’s legacy in off-highway tyers, lending the space an industrial edge.
The check-out counter transcends its transactional purpose, doubling as a consultation hub where customers can engage in relaxed conversations about gear over coffee. The trial room adheres to the same ethos, featuring a trial bike that allows riders to test the gear as it would feel on the road. Lifestyle imagery and dynamic visuals embedded within the design capture the thrill and freedom of motorcycling, culture and energy of the open road.
