OVERVIEW
RAS Luxury Skincare elevates the skincare experience with premium products rooted in natural botanicals. The brand’s philosophy of “Farm to Face” guides them in all decisions including ingredient sourcing, formulations and in bringing the brand to customers. Started as D2C and B2B offering the brand has now opened it first Flagship store in Mumbai in the offline format.
THE RESTORE POV
The store design translates the brand’s commitment to purity and craftsmanship into a space where customers can engage with its ingredients, formulations, and rituals firsthand. RAS store is a seamless blend of nature and science, brought to life in perfect harmony. The space reflects the brand’s ethos— indulgent yet conscious—offering a sensorial journey into the world of natural beauty.
THE DETAILS
The “Bloom and Glow” concept unfolds through rich layers of ivory, brand’s signature yellow and gold with luminous accents crafting a surreal and magical ambiance. Larger-than-life custom botanical installations and motifs inspired by the raw ingredients in RAS’s products, are a strong thematic presence.
The open framed façade offers an unobstructed view of the interior’s warm ambiance. Delicate filigree floral illustrations, laser-cut in metal is framed in an illuminated metallic housing creating a visual statement. Upon entering, visitors are welcomed by a captivating hotspot display, where plant-inspired motifs rise gracefully from the floor, showcasing the brand’s signature products and inviting a moment of reflection.
A delicate floral chandelier, suspended in the center commands subtle attention. Beneath the chandelier, at the center of the store is a trial station that allows customers to engage more deeply with the products through a skin-analyzer, trial station and a digital interactive display with detailed product information. Various flowers and botanicals sandwiched in glass act as a tabletop separator. A large mirror suspended from the ceiling sprouts floral motifs from the sides adding flair. Every detail is designed to transport visitors to the essence of the RAS farm, where ingredients are nurtured and harvested, bringing the brand’s roots to life within the store.
Subtly textured surfaces on the floors, walls and ceilings create a sense of contemporary opulence. Textured ivory walls provide a neutral backdrop, complemented by shimmering wallpapers at display counters, white corian countertops and brushed gold detailing. The store is organized by categories with the signature products displayed in special apothecary zones in the center of each wall.
The fragrance of essential oils subtly fills the space, leaving a lasting impression. The scent mirrors the natural ingredients used in RAS formulations. Lighting is calibrated to enhance product visibility, with a mix of focused spotlights and ambient glows that create depth. The ivory ceiling is softly curved, complementing the store’s fluid, organic design language.
