OVERVIEW 

Flying Machine is India’s first denim brand that continues to experiment and push boundaries, much like today’s millennials. Our task was to reflect the brand’s attitude of being a trendsetter, highlighting the brand pillars: Denim Youth and Fashion- articulated in two words: Damn Hot! 

THE RESTORE POV 

When a brand strategy is as direct as this, it is important to find a compelling and distinctive metaphor that plays that out. And so, the thought was 1150°, the temperature at which a volcano erupts. Now that’s damn hot! 

THE DETAILS 

Frosted fluted glass on the store façade creates an impactful smoke simulation with a soft glow from linear lights. Mannequins in a metallic finish that hang from the ceiling are perceived as actual “flying machines.” Using inserts of red, which is also the brand color, we created a denim focused ‘Fashion Core’ that highlights the hottest FM products, standing out against the rest of the ash grey space. A unique textured silver finish on the walls of denim core is a reminder of a hazmat suit giving it an edge. Product displayed in a way to indicate what makes people look “hot, hotter, hottest”. Lit temperature signages and catchy phrases around the store creating Instagrammable moments, taking it to the next level with an infinity mirror installation.