INTRODUCTION 

EasyBuy, a fashion brand for the whole family, from the stables of the Landmark Group offers affordable, trendy apparel through its innovative fiber-to-fashion ecosystem, ensuring great value and a consistent shopping experience.

CHALLENGE 

Our goal was to completely reimagine the brand identity for EasyBuy and update the existing visual identity. Our re-brand encapsulates the essence of family, happiness, and warmth through a sophisticated design approach, memorable symbols and dynamic visual appeal.

SOLUTION 

Restore designed the brand identity for EasyBuy around the concepts of family and happiness. The logo features silhouettes arranged to evoke a sense of togetherness, aligning with EasyBuy’s values. The wordmark, using typography as the main element, creates a clean, modern, and visually appealing design. The letter “U” is crafted as a smiling face using two dots on top, contributing to a cheerful and inviting feel. This “Happy U” becomes a memorable and easily recognizable symbol, enhancing brand recall. It also conveys the message of a family unit and community, creating an emotional connection with customers.

The design is versatile, with the wordmark adaptable to various contexts and formats, ensuring consistency across brand applications. The color palette of red, white, and black conveys timelessness, warmth, and energy, further establishing a strong, modern identity for the brand.