OVERVIEW
The new Aukera flagship store in HSR Layout, Bangalore, marks a significant evolution in the brand’s retail journey—a physical expression of ethical luxury, refined craftsmanship, and modern femininity.
RESTORE POV
The HSR flagship represents a refined balance between luxury and approachability. Strategically located on a prominent corner plot, the store benefits from a tall, graceful façade that sets the tone for a true grandeur. Soaring arches evoke a sense of timeless elegance, while the interiors are curated to make every customer feel informed, inspired, and individually valued.
DETAILS
The signature Aukera arches have been reinterpreted at a monumental scale to embrace the store’s double-height volume, creating a visually striking façade that embodies sophistication. These lofty arches not only define the store’s identity but also provide a memorable entry moment, drawing visitors into an immersive brand world.
To the left of the entrance, a large digital screen, equal in scale to the architectural arches, adds a dynamic and impactful presence on the street. This screen showcases Aukera’s evolving jewellery collections, engaging the public and reinforcing the brand’s contemporary and forward-thinking essence.
Upon entering, visitors are gently introduced to the brand through a thoughtfully designed decompression zone: On the left, the Diamond Quotient area offers an educational moment—an interactive and elegant space that shares the values and characteristics of lab-grown diamonds. It serves as a key storytelling point and brand differentiator. On the right, a combination of suspended and floor-mounted jewelry display units offers an open and inviting browsing experience, set against a backdrop of clean lines and warm textures that invite curiosity and exploration.
Spread across two levels, the store offers an intuitive journey—from casual browsing on the ground floor to personalized consultations and private trials upstairs. A minimal, clean design language unites both levels, with subtle highlights of the brand’s signature color providing continuity and identity.
This store is more than a retail destination—it’s Aukera’s living manifesto, where innovation, beauty, and storytelling converge in space.
