Overview

USPA is a global fashion brand immersed in American heritage and polo. Our task: help the brand establish their Indian Retail identity that seamlessly celebrates their rich heritage.

The Restore POV

Our objective here was very clear: Help create a retail identity that unabashedly celebrates their rich American heritage.

The details

The retail design is inspired by the brand’s legacy of American Polo. A bold façade announces the brand and a glimpse of the sport. Which recreating the imagery of a premium club, the visual lexicons of Polo introduce customers to the game. In a warmly lit spacious layout, a large sculpture made of polo mallets, handpicked props, along with polo-inspired hot-spots introduce the brand’s heritage to customers in a warm and endearing manner.