Overview

Pretty Secrets, one of India’s fastest growing lingerie brand, believes in offering style and comfort across their product range. The new retail space is an emphatic re-telling of the brand’s core values.

The Restore POV

Retail spaces for lingerie have to keep customer comfort at the core of the retail experience.

The Details

A veiled façade creates mystique and adds a dash of coyness to the retail space. Knowing that the brand was previously present only online, the design merges the online and offline identities seamlessly. The long aisle offers customers more options with a single tap, thereby accentuating choice and the enhanced awareness of customer preferences by integrating social media communication with the retail space.