Wrogn has its fundas sorted: don’t just upset the apple cart, send it crashing. Question every single thing. Because there’s no such thing as conventional wisdom. Even the brand ambassador is quite the hell-raiser: Virat Kohli.
The Restore POV
We have always believed that simple ideas have the maximum impact. In this case, we took a cliché: think out of the box, and turned it into an idea!
We treated boxy shipping containers as a visual metaphor for a brand that breaks out of the box. We splashed them in yellow. Bright, bold and breaking free of all clutches. We have a larger than life Virat throwing himself across the store ceiling. To ‘catch’ a falling container. Even our mannequins aren’t the dainty sort. We got them flinging themselves across a container on its side. All of this magic was created with two materials, two colours and one great brand partner, Virat Kohli. The best way to get to get something right is to do it the Wrogn way!