VF Corporation owns not one, but three iconic American brands – Wrangler, Lee and Vans. What VF needed was a single retail design solution to house its three distinct brands.

The Restore POV

Creating one retail design solution for three different brands, called for an approach where we focused on their commonalities and not their differences. And what was common among the three brands was their authentic American heritage.

The Details

The design celebrates the Americana. It is a tribute to the American working class and their biking culture. Inspired by the interiors of factories, the industrial feel of the store is emphasized by riveted columns, steel cross-beams and exposed paint ceilings.