Overview

Arvind Limited owns some of India’s biggest fashion brands. The Arvind Store is the only Arvind retail venture which carries the corporate name. The Store specialises in bringing Arvind’s unique fabrics to customers with the added benefit of bespoke tailoring.

The Restore POV

Arvind is an extremely well-known brand in India with a brand identity that is familiar across the country. At Restore, we felt that this was something that needs to be leveraged in the retail design solution for The Arvind Store

The Details

We chose to use the distinctive brand colour and the ‘A’ of Arvind as design motifs. These were carried through the four zones of the store. Each zone was designed to highlight the strengths of the Arvind Brand: from fabrics to design, from tailoring to ready-made brands.