Overview

Ruosh, one of India’s leading shoe brand, brings craftsmanship to the fore in shoe-making.

The Restore POV

After extensive conversations with the client, there was one thing that left us deeply impressed – their love for craftsmanship in the making of shoes. So we decided the retail design idea must reflect the same passion.

The Details

The retail design idea is a product story told sensitively and charmingly. And the only way to tell a product story is to spend time with the product and the people behind it. So our design team virtually set up a base at the factory. We studied the product inside out and created a retail design solution that told the customers a story of passion and craftsmanship, which is to be found at their feet. In the form of a pair of Ruosh shoes.