Roadster started its life as an online brand. So when they moved offline, they approached us for a retail design solution that connected with digital natives.
The Restore POV
In most retail stores, tech integration equals to adding digital screens. With Roadster Go, we integrated technology to create genuine value for the customer.
With Roadster, we conceptualised India’s first, fully RFID-enabled store. So customers got product information, real time prices and fashion tips with just a few clicks. The interiors strongly reinforce Roadster’s brand position of the ‘endless road’. We recreated a highway, with a tarred road, road signs and even fitting rooms that look like metal garages. The self-checkout section ensures a quick check-out, in a mere 30 seconds. Roadster Go is the perfect example of how fashion and technology can seamlessly come together to offer customers a great experience of a youth brand. Courtesy Restore.