Designed by Restore Solutions, the space derives its inspiration from the biking and American work culture of the 50s, where an interesting play of design elements completes the brand story.
Exemplifying an industrial warehouse style note, VF Brand has unveiled its recent store housing merchandise from Lee, Wrangler and VANS at the 100 Feet Road in Bangalore. Spread across 4900 sq ft, the store design concept revolves around the American work culture in the 50s and biking culture.
“Our creative approach for the store was to build around the main story line and use design cues from the brand’s signature to enforce a design language within the store. We took up on the rivets as an element. Rivets form part of the merchandise, and symbolically depict a working environment. This reinforced the story line and at the same time lent a nice visual texture to the store,” explains Stuart Richard Simon, CEO, Restore Solutions.
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