VBJ

Overview
The new retail space of Vummidi Bangaru Jewellers in Bangalore is their first foray outside their home city, Chennai. The store speaks volumes about the jeweller’s heritage. The design fuses the legacy of the brand with modern design to give the shoppers a unique and memorable experience.

Place and Time
Bangalore, India; October 2016

Our Focus
Retail Environment Design, Visual Brand Language, Fixture and Furniture Design, Visual Merchandising

The thought
The retail environment is an immersive blend of traditional and contemporary design. The design ensures the range is displayed to its full advantage but without overwhelming.design gives the shoppers  visual relief and creates an unhindered view of the complete range without overwhelming the consumer.

A few finer details
The impactful and imposing façade expresses the timeless nature of VBJ while the broad double door welcomes its customers. The deliberate use of beige and gold along with the strategic use of partially reflective bronze mirror adds sophistication to the retail environment. Story-telling across the space forges a connect between the brand and the shopper. We highlighted the craftsmanship behind the VBJ jewellery through a heritage wall that displays the brand’s hallmark pieces.