Roadster’s first offline store radically re-thinks the nature of retail with an interactive and immersive customer experience. The retail space is a significant statement in the world of experiential retail.
Place and Time
Bangalore, India; March 2017
Retail Environment Design, Customer Experience Design, Experiential Technology, Visual Merchandiser
The Roadster retail environment in many ways is a pioneer in the Indian retail atmosphere. The concept of the store is to create a personalised experience for each shopper that walks into the store . The seamless integration of both the physical and online worlds.
A few finer details
The design of retail space conforms to central idea of the brand, ‘The Outdoor Life’ using the visual metaphor of a garage. The voice of the store is a digital façade that makes the store stand out on the high street. An Attract & Entertain zone, comprising of digital screens take over at the start of the customer journey. The multitaction and video wall immerses the shoppers in the world of the brand and creates an engaging conversation through bespoke visual content. The selfie zone invites customers to explore and enjoy different possibilities. The retail environment gives the shoppers a multi-sensory experience.