Our objective here was to design more than a retail experience, it was to tell a story about the origins of Pizza. A store design that showcases pizza’s vintage Italian roots, with a contemporary spin reflected in the choice of colours and materials used.
So the olive green metal facade with meshed glass gives passersby a glimpse of the buzz within Onesta. These elements feature in the open kitchen, as well – a nod to the authentic manner in which pizzas are prepared. The olive green and red furniture are bright, simple and light, perfect for a relaxed meal with family and friends. The patterned tiles on the floor are customised, reflecting Onesta’s commitment to detail and quality.
The colourful lights on the ceiling manifest the cheerful mood that follows when people gather for pizza. Last but not the least, the walls have a story to tell. Literally. They tell the tale of all the authentic ingredients that come together to create delicious Italian pizza.