MTR

Overview
A comprehensive re-design of the MTR retail space to transform one of Bangalore’s oldest restaurants and re-establish its brand principles, purity and local connect. The new space is designed in the brand’s image and appeals to everyone.

Place and Time
Bangalore, India; Feb 2017

Our Focus
Retail Environment Design, Fixture and Furniture Design, Visual Merchandising

The thought
The brand’s attribute of authenticity is the core element of the design of the retail space. The idea was to visually and emotionally invoke a sense of affinity from the consumers; especially of Karnataka, the home state of the brand.

A few finer things
The design of the store integrated the ‘Namma’ (a sense of belongingness) connect through distinct elements adapted from Channapatna toys and Chittara paintings. The fixture design is also crafted around the same idea. The cart-like display units add the old-world charm to the place. The retail space is a place where you can shop for an authentic taste.