Imara: tradition with a spritz of Bollywood
Co-created by one of the most happening young stars, Shraddha Kapoor, Imara seeks to bring refreshing fashions for today’s young Indian woman. Just like a classic Bollywood production, Imara has a bit of everything: tradition, craftsmanship, glitz, contemporariness, style, colour and vibrancy.
The store design subtly draws its inspiration from fairy tales and traditional stories. Jali designs recollect the palaces behind which the most beautiful princesses lived. The Jali on the back of POS, has been carefully designed to capture the pattern gradation from solid to intricate. Rope wall installation with Victorian detailed frames is reminiscent of the way a Prince would climb a wall; in the mannequin’s hand, two golden slippers which recall the countless Princess stories. The mannequin heads with headwraps and the ornate glass jars are used to display the latest patterns and prints of the Imara collection. All set off with black and gold dual tone fixtures and a traditional herringbone wooden floor.
Imara features designs that are elegant, graceful and completely today. Just like its creator.