Imara is a refreshing new expression in ethnic wear. A brand that reflects the aspirations of the confident, free-spirited and stylish Indian woman, exemplified by the brand ambassador, Jacqueline Fernandez.

Our design for the new store at Lulu Mall, Cochin, reflects the brand’s inclusiveness and welcoming spirit. The store features a confident, bold design. Simplicity in form is complemented by the use of strong, stable materials like wood and metal.

The free-spirited attitude of the brand manifests itself via the mannequins that swing from the ceiling, rather than being rooted to the ground. A gold chandelier made of sinuous curved gold rods adds a dash of style to the design of the store.

Store launch:
January 2018