When you are creating a store that is unlike any other, it takes a lot of research and planning. Beyond the obvious elements like location, store layout, merchandising, there are story-telling, brand expression, audience engagement and interaction opportunities that can create a memorable in-store retail experience. Pantaloons engaged Restore to create one such great experience for kids.
This preview encapsulates the core findings of the research study conducted by Tanisha Rakesh Arora – Visual Merchandiser at Restore Solutions – on her Master’s programme in Fashion Entrepreneurship at London College of Fashion (University of Arts, London)
Denim — the material that is more a statement that just a fabric. Over the years, jeans have not just clothed people but imparted a style and created a symbol into the image of the wearer. Rebelliousness, Americana, counterculture — all have very intimate connections with denim, so much so that merely wearing jeans confers these qualities to the wearer
Mannequins. The cornerstone of every visual merchandisers worldview. As the world of retail design grows and evolves, more and more retailers and mannequin manufacturers are exploring and reinventing the traditional forms of display. Mannequin design is constantly evolving, with new styles, treatments and even materials used to produce the mannequins all changing with social mores and global sensibilities. Visual merchandising has become an art form in itself, combining the expression inherent in art with the commercial representations necessary in retail design.
One of the most important talents that a designer can have is observation — the ability to see the world, learn from it and adapt it to the various facets of design that she will encounter. Shreya Joshi,Retail Designer at Restore, takes us through her journey of observation, and tells us how she has always been fascinated by faces — the window to one’s soul.
The Arvind Store is the only Arvind Group venture to bear the Arvind name. In Guwahati, Restore was given the challenge of creating a new retail identity for the company’s flagship store, marrying Arvind’s fine fabrics with the highest quality bespoke tailoring.
IRIS is a brand of home fragrances from the NR Group. The brand is based on aromacology with a range of products designed to relax, rejuevenate and energise. The brand retails through exclusive outlets and shop in shops pan India.
Err..or wrong, is it? The confusion is bound to happen when you enter the upside-down store design of the first flagship store of Wrogn at Forum Mall Hyderabad. VM&RD minds its steps while exploring this design concept.
The first ever Pantaloons store doesn’t sell only kids’ merchandises but creates a retail space that effectively graduates into a ‘wonderland’, where graphic, hues and fixtures – everything spells juvenile charm. VM&RD takes a closer look.
Inspired from the heritage of the parent brand Allen Solly, Solly aims to stand as a brand of its own as a confident expression of who the Solly woman is. The store environment is designed and presented as a distinctly softer, vibrant and chic take on the Allen Solly design philosophy.
Want a particular type of lapel? Get it. Want a contrasting placket on the shirt? Get it. Want a button in gold and obsidian? Get it! Want it longer than ideal? Get it ! Creyate store has broken all benchmarks of Indian menswear retail with its highly digital bespoke design studios.
The Arvind Stores stands clearly for the legacy of premium and bespoke menswear tailoring. The brand image was reimagined at the Guwahati store in its environment using a creative visual merchandising approach to draw attention to its unique brand propositions.
Zivame, goes beyond being just an online store to creating a revolution in offering a myriad range of intimate wear, breaking taboos about lingerie in the Indian mindset and creating confidence amongst its shoppers to pay heed to her most intimate need.
Working with Restore has been a great experience. They worked with our licensee in India to do the first USPA flagship store on which they did a great
job. And so we commissioned Restore to develop the new retail identity for USPA globally.
We worked with Restore on the adaptation of the Allen Solly Retail ID to our womanswear store and brand Solly. The team at Restore demonstrated
international quality processes and gave us a unique retail identity.
Denim — the material that is more a statement that just a fabric. Over the years, jeans have not just clothed people but imparted a style and created a symbol into the image of the wearer. Rebelliousness, Americana, counterculture — all have very intimate connections with denim, so much so that merely wearing jeans confers these qualities to the wearer.
Manon Foucraut, Interior Designer at Restore, has been selected as one of the recipients of VMSD’s Designer Dozen Award, 2015. The award recognizes break-through achievements of young designers in retail that redefine their organizations and the industry, and celebrates innovators who have the potential to take the industry forward.
Ed Hardy is inspired by its founder’s passion for body art from around the world. Recently, Restore has been appointed by the brand to design Ed Hardy’s store in a unique way to capture the fascination of Indian consumers.
Restore Solutions has worked closely with our brands and has successfully accomplished the design of retail stores that integrate the identities of 3 distinct brands to create a compelling retail experience for consumers.
I have worked [with] Restore Design on two projects. The first one was a sports specialty store called Sports Connect. They did [everything] from brand identity to retail design which was exceptionally good. They have a very committed passionate team. They helped us in visual merchandising. I believe they got an award for it.
We were looking for a unique design solution and we came across Restore as a company. We saw some of their work with Rattrap and others, which was very unique and we hadn’t seen in the retail space. We contacted them and found them very interesting in terms of product innovation and their team.
Restore started with developing the new identity for Iris. They successfully gave meaning to the brand and very effectively contemporarised the brand image. The packaging, across a huge number of SKUs, designed by them has been very much appreciated by customers and built sales.
We engaged with Restore [for] our brand- both for branding and communication with sister concern Plan B and retail design. We have been delighted with the re-branding exercise that has been done. It’s strong and distinctive and is working well for us. They have taken the new branding into packaging and store design as well. Read more →
I am delighted with the way our shop-in-shops have turned out. They are customer-focused while raising the bar for the competition. After the new concept these departments & offerings became prominent and distinctly visible to customers; consequently, sales went up.
Ruosh means “passion” in Sanskrit and we at Ruosh are passionate about Design, Comfort and Craftsmanship. With this brief Restore presented a store concept which not only brought the brand core alive but helped enhance the in-store experience. The craftsmanship wall pays homage to the traditional shoe-making techniques still practised at Ruosh. It allows the consumer to experience the journey every pair of Ruosh shoes embarks upon before reaching our stores.