Overview

2GO’s first offline store celebrates the active life, inspired by elements of different sports. Which is why we were clear that the retail store must extend beyond the high-performance active wear it sells, to incorporate inspiration and motivation to pursue an active life.

The Restore POV

So the Restore point of view was to unite the retail space with different sports to encompass a wide range of options for people to draw inspiration. The vision was to create a store that motivates people to pick up a sport or any athletic activity for a healthier life.

The Details

Our concept, ‘The Sports Arena’, merged unique facets of different sports like cricket, track running, MMA and basketball along with a stadium to create the 2GO store. The ceiling is inspired by the roof of a stadium, while the mesh structure comes from the MMA octagon.

The space is a striking reflection of an Olympic stadium where multiple sports are represented. The fixtures and visual merchandising follow the brand’s appeal of an active life. The concept of a stadium is further enhanced in the trial rooms, which mirror the locker rooms of a sports team. Thus, the 2GO store stays true to the brand’s association with adventure, adrenaline and achievement.

The space is a striking reflection of an Olympic stadium representing a congregation of multiple sports. The fitting rooms, too, are inspired from the locker rooms of an actual athletic team. The fixtures and visual merchandising follow the brand’s appeal of an active life Thus, the 2GO store stays true to the brand’s association with adventure, adrenaline and achievement.